SAORSA
/SIR-SHA/
Scottish Gaelic for Freedom; Liberty
Mutually Beneficial Value Proposition
For our Clients:
Freedom to have an outsourced marketing partner that supports the continuum of business development and marketing needs.
For our Team:
Independence to partner with exceptional clients and help them achieve specific goals and aspirations for their organizations.
Our firm is led by an entrepreneurial spirit along with a passion for collaborating with leadership teams on corporate branding, marketing communications, content creation & events to strategically elevate offerings, increase awareness and expand reach in the marketplace.
Saorsa serves as a valuable resource for boutique firms in their early stages of growth and beyond.
Partner with experienced sales and marketing professionals who can help you grow, while you're still growing.
Saorsa can be your "rightsized" resource providing flexible, best in class strategic consultation and support for business development, marketing communications & firm level initiatives with engagements structured to meet your specific needs.
TEAM
Samantha Lowry
Founder & Lead Consultant
Samantha (Sam) has 25 years of experience in the asset management industry. Her professional experience includes both internal and external roles across marketing, client service, sales and relationship management.
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Over her career, Sam has worked for large global asset management organizations, as well as mid-sized and boutique firms. She understands first-hand the need for marketing to work seamlessly with sales to aid in client acquisition efforts.
Sam brings a unique perspective when partnering with her clients in having held both sales and marketing roles throughout her career as well as active contributor for various strategic corporate initiatives such as acquisition due diligence efforts, project oversight and served on internal committees.
Launching Saorsa is the culmination of a 25 year career in financial services and a desire to work with the smaller, boutique firms. Our team provides experienced marketing, communications and chief of staff support that would be challenging to replicate in house. We work selectively with key clients and collaborate as teammates, not as vendors.
Education
MBA, Saint Joseph’s University
BA English, Temple University
Melissa Currie
Lead Consultant
Head of Digital Marketing Solutions
Melissa is a seasoned marketer with passion and talent for content through storytelling that drives connection and understanding. Leveraging a solid foundation in marketing strategy and content development, she brings a unique blend of skills and experience, including work as a peer coach and an advocate for gender equality in the financial services industry.
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During her career Melissa has worked in marketing roles across the financial services landscape, most recently at SEI. Prior to joining SEI, Melissa was the Director of Marketing and Digital Solutions for Penn Capital Management as well as Marketing Manager for Equinox Funds. She also enjoyed a long tenure at BlackRock where she held marketing roles on both the retail and institutional sides of the business.
Melissa currently serves as Co-President of Women in Investing Philadelphia and is a past member of the SEI Women’s Network board.
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Education
BS Marketing, University of Phoenix
Sales Focused Approach to Marketing
Experienced Sales & Marketing Insight
Services are customized based on client specific needs and resources. We strive to be flexible and work with our clients to achieve specific objectives. The Saorsa Team can aid in developing an infrastructure for your marketing communications effort or serve as your outsourced MarComm team. We are focused on aiding the Sales effort for our clients.